Hi there, I’m a strategy lead with 15+ years of experience across Brazil/LATAM and UAE/MENA region, helping brands find their voice and create ideas that people remember and drive business.

I believe in the mix of intuition, empathy, data and collaboration to develop simple strategic thinking - turning truths and insights into platforms that inspire creativity and make companies grow.

I’ve led strategy in world-class agencies (W+K, Leo, Havas), positioning brands and creating campaigns for companies across a range of industries like Adidas, AB InBev, Motorola, Airbnb, GM, Nike and Virgin Mobile.

Beyond client work, I lead strategy teams, mentor talent, and contribute to agency growth through pitches, thought leadership and industry recognitions - with projects with real impact being recognized at festivals such as Cannes Lions, Effies, D&AD, Dubai Lynx, Lia, El Ojo and Brazilian Creative Club.

If you are up for a chat, let’s connect here or drop me a line, it will be a pleasure.