Hi there, I’m a strategist with 15+ years of experience across Brazil/LATAM and UAE/MENA region, helping brands find their voice and create ideas that people remember and have commercial impact.

I believe in the mix of intuition, curiosity, empathy and collaboration to develop simple strategic thinking. Understanding what drives people, turning truths and insights into platforms that inspire creativity and drive positive change for companies.

I’ve led strategy in world-class agencies, positioning brands, creating campaigns and launching platforms for companies across a wide range of industries. Beyond client work, I build strategy teams, mentor talent and contribute to agency growth through pitches, thought leadership and industry recognitions - with projects recognized at festivals as Cannes Lions, Effies, Dubai Lynx, El Ojo and Brazilian Creative Club.

If you are up for a chat, let’s connect here or drop me a line, it will be a pleasure.