Hi there, I’m a strategist with 15+ years of experience across different continents, in Brazil/Latin America and United Arab Emirates/MENA region.

I believe in the mix of intuition, empathy and collaboration to develop simple strategic thinking. Understanding what drives people, turning truths and insights into platforms that inspire creativity and drive positive change for companies.

I’ve led strategy in world-class agencies, positioning brands, creating campaigns and launching platforms for companies across a wide range of industries, as telco, automotive, FMCG, tech, sports and hospitality.

Beyond client work, I build strategy teams, mentor talent and contribute to agency growth through pitches, thought leadership and industry recognitions - with projects recognized at festivals as Cannes Lions, Effies, Dubai Lynx, El Ojo and Brazilian Creative Club.

If you are up for a chat just drop me a line, it will be a pleasure.