To inspire runners in the Middle East and celebrate their resilience, I helped to launch a new running shoes through an ambitious stunt in the desert while engaging running communities across key markets.

The campaign achieved high reach and earned media, generating a peak in interest in running during the activation period, through online searches and mentions. Recognized in festivals as Dubai Lynx and AdFest (Industry Craft and Print & Outdoor).

Position: Strategy Director

Role: Creative Strategy

Agency:

Brand: