To drive consideration and sales, while celebrating runners in the Middle East, I helped to launch a new running shoes through an ambitious stunt in the desert and engaging running communities across key markets.
The shoes overachieved sales metrics and the campaign had high reach and earned media, with a peak in interest in running during the activation period, through online searches and mentions. Recognized in festivals as Cannes Lions, Dubai Lynx and The One Show (Print & Outdoor and Industry Craft).
Position: Strategy Director
Role: Creative Strategy
Agency:
Client:
