Hi there, I'm a Brazilian strategist with EU passport, with 15+ years of planning experience in advertising agencies, from hotshops to global networks, across markets in Latin America and MENA region.

I like to help companies to find their voices and I believe in the overlap of strategy and creativity so that brands can create something people remember. And this is done with a good mix of research and empathy to develop simple provocative thinking. 

I have created work that helped to grow brands across a wide range of industries, with direct participation in projects with real impact and recognized in awards like Cannes Lions, Effie, D&AD, LIA, Dubai Lynx, El Ojo and Sao Paulo Creative Club.

If you are up for a chat, let’s connect on Linkedin or drop me a line on my whatsapp or email, it will be a pleasure.