To build Nike's digital presence focused in Rio de Janeiro, I helped to create and manage @NikeRio social media platforms, on Twitter and Instagram, developing images, stories and doses of inspiration, with the world’s most wonderful city always in the backdrop.
Quickly @NikeRio became one of @Nike’s biggest social media accounts in Brazil, having a high average engagement rate with some contents breaking records of reach and interactions, compared to contents from other Nike accounts, globally.
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