To position the Adidas in the running space and drive consideration for a new running shoes, I helped to create a launch campaign that celebrated the resilience and adaptability of runners in the Middle East, through an ambitious stunt in the desert and community engagement across key markets.
The shoes overachieved sales metrics and the campaign had high reach and earned media, with a peak in interest in running during the activation period, through online searches and mentions. Recognized in festivals as Cannes Lions, Dubai Lynx and The One Show (Print & Outdoor and Industry Craft).
Position: Strategy Director
Role: Creative Strategy
Agency:
Client:
