To promote the first ever Esports World Cup, I helped to create a campaign that brought the different gaming communities of the 15 participant game titles under one single banner. To do so, we announced it not just once, but 15 times, with unique insights for each title in series of digital takeovers across the world.
The campaign generated more than $28M in earned media, reaching more than 122M people with high levels of conversations around the Esports World Cup, connecting with our audience worldwide and helping to attract 500 million viewers. Being recognized at the Effie awards (MENA region - Youth Marketing, Seasonal Marketing and Gaming & Esports).
Position: Strategy Director
Role: Creative Strategy / Comms Planning
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