To promote the first ever Esports World Cup, we had the challenge of bringing different gaming communities of the 15 participant game titles under one single banner. To do so, I helped to create a campaign announcing it not just once, but 15 times, with unique insights for each title in a series of digital takeovers across the world.
The campaign reached more than 122M people and generated high earned media and buzz among gaming audiences around the world, connecting our audience worldwide and helping to attract 500 million event viewers. It was recognized at the Effie Awards (MENA region - Youth Marketing, Seasonal Marketing and Gaming & Esports).
Position: Strategy Director
Role: Creative Strategy / Comms Planning
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