To build Nike's digital presence in Brazil with focus in Rio de Janeiro (host of Football World Cup and Olympics), I helped to launch and manage @NikeRio social media platforms, on Twitter and Instagram - developing images, stories and doses of inspiration with the world’s most beautiful city in the backdrop.
Quickly @NikeRio became one of @Nike’s biggest social media accounts in Brazil, having a high average engagement rate with some contents breaking records of reach and interactions, compared to contents from other Nike accounts, globally.
Position: Content Strategy Manager
Role: Strategy & Planning
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