To promote that ACDelco has quality auto parts for all car makes, I helped to create a campaign based on the insight that everyone has had experiences, or at least heard stories about car problems that might look like a horror movie part - but with ACDelco people can be reassured that there is nothing to be scared of.
The campaign was launched during Halloween generating conversations and driving brand engagement, with +32MM impressions, +200K website visits and video retention above 60% on average.
Position: Strategy Director
Role: Creative Strategy
Agency:
Brand:
