To position a radio station that is known for promoting dialogue and a plural vision of the world, in a moment of radical political polarization, I helped to create a campaign with a powerful message encouraging people to learn how to disagree.
The campaign was the main initiative to reposition CBN Radio in Brazil, generating a good amount of buzz in the country, high number of views, impressions and engagement with the campaign, being recognized at global and local festivals like D&AD and Sao Paulo Creative Club (Online Video & Viral Films).
https://adage.com/creativity/work/cbn-condemnations/953106
https://propmark.com.br/opiniao-custa-a-vida-de-pessoas-em-nova-campanha-da-cbn/
Position: Senior Strategist
Role: Brand Strategy / Creative Strategy
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Client:
