To fight against plastic pollution, I helped to launch Corona’s platform in a place that was leading this discussion in Brazil: Fernando de Noronha, an island that had promised to ban single use plastic. From the development of the brand’s point of view in digital comms, contents covering beach clean ups, social media posts based on cultural moments and a new way of using influencers, in project with the surfing champion Gabriel Medina.
“Plastic doesn't belong to paradise”
The contents, activations and campaigns helped to accelerate the ban of single use plastic in Fernando de Noronha, bringing the issue to the agenda in different regions of the country, generating buzz, conversations and making people more aware about the issue.
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