To engage people and promote Nike's main event during 2014 World Cup, the Phenomenal House, I helped to create a digital communication plan presenting the event, activating ambassadors and promoting subscriptions, besides live contents through @NikeRio, @NikeFootball and @NikeSportswear channels.

The project helped to bring more than 17.000 people to play soccer, enjoy live performances and concerts of top brazilian artists in the event. The contents and live coverage reached 25 MM impressions and one tweet got the record of highest organic engagement of all Nike's twitter channels, until that date.

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