To promote Omantel’s ICT Solutions for businesses, I helped to create a campaign that instead of promoting technology promoted imagination, building differentiation in a more serious and functional market, at the same time showing all the possibilities that companies can have by partnering with Omantel.

The campaign helped Omantel’s ICT solution become part of business owners and decision makers’ conversations, increasing brand scores for Omantel and most importantly, generating new client acquisitions. Recognized at the Effie Awards (MENA region - B2B).

Position: Strategy Director

Role: Creative Strategy