To show how easy and fast it is to pay by contact with Elo Card on Google Pay, while breaking category conventions and reinforcing the brand unique attributes of being authentic and irreverent, I helped to create a stunt that made a real purchase in a situation where every second matters.
The campaign achieved high awareness, conversations and engagement rates, helping Elo Card to increase brand scores.
Position: Senior Strategist
Role: Creative Strategy
Agency:
Client:
